The Department of Political Science and the Digital Studies Center will co-host, “How is ‘Big Data’ Changing Political Campaigns: A Conversation with Tom Bonier” on Wednesday, March 1st, from 10:15 a.m. – 11:45 a.m., in 401 Penn. All are welcome to this free event.
Tom Bonier, chief executive officer at TargetSmart, a data, technology, and consulting firm, is an award-winning political strategist with more than 20 years of experience. He will address how political candidates use micro-targeted data and technology to communicate their messages in new ways to larger audiences.